Source link : https://motorsports-news.org/2025/05/29/motorsports-news/the-numbers-are-in-how-prime-is-elevating-the-bar-for-nascar-protection-3/
For the primary time within the historical past of the NASCAR Cup Collection, a race was featured solely on streaming. The numbers are in and they’re stable for the primary outing. The Coca-Cola 600 peaked a 2.92 million viewers with over a million watching the prolonged post-race present, however most significantly, the typical median age of viewers went down by seven years.
As NASCAR chases a youthful demographic, this alone makes it an enormous win. There have been round 800,000 viewers from the 18-49 demographic, which is greater than any race on cable for the final three years (no less than). And whereas the whole viewership is down from the 600 on FOX, which is to be anticipated, it nonetheless beat six of the eight Cup races this 12 months that had been aired on FOX Sports activities 1.
NASCAR on Prime
NASCAR on PrimeJared C. Tilton/Getty Photographs
Jared C. Tilton/Getty Photographs
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However what made Prime Video an actual winner on Sunday evening was how they approached the occasion. The sales space was energetic and informative, and so they took the occasion critically (apart from the puppet phase). You felt the gravity of it, which FOX managed to do fairly properly for the Indy 500, nevertheless it’s one thing that has been lacking from plenty of their NASCAR occasions. The commercials had been minimally invasive and side-by-side was used always. Even with dominating 283 of 400 laps, the center parts of the race by no means felt boring as Prime…
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Author : Motorsports
Publish date : 2025-05-29 22:54:00
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