Juventus, one of the most decorated football clubs in the world, is currently in an interesting situation – the partnership deals with its main sponsors have expired after the end of the 2023/24 season.
So, there’s a possibility that the club will announce its new kits without any sponsors. Reports say that the Old Lady is currently looking for sponsors that will bring around €50 million per season. But are there any brands that can afford such a high sponsorship deal?
The Previous Juventus Sponsors
Up until the end of the 2023/24 season, Juventus’ main sponsor was Jeep. The partnership between the two started in the 2012/13 campaign. In 2020, the club announced that Jeep will remain the main kit sponsor for 2021/22, 2022/23 and 2023/24. According to the press release by Juventus, the agreement boasted a base fee of €45 million per season.
There was also the Cygames agreement, which was penned back in 2017, but this deal was renewed after the end of the 2023/24 season. However, the catch with Cygames was that this wasn’t their main sponsor. Cygames appears on the back of the shirt, below the number of the player.
Fans are now in the dust as there’s no speculation about who can take up the role of main sponsor. The biggest catch is the fact that the annual fee that Juventus is looking for is a bit high and there aren’t a lot of brands that can afford it.
Because Juventus has a new head coach, Thiago Motta, he’ll be looking to make some changes in the team. To do that, he’ll need a lot of money. Even though the club is in a bit of a rocky situation, bookmakers still consider it as one of the top contenders for the league.
Of course, Inter is the biggest favourite, but Juve and Milan are trailing right behind. Many fans have placed their wagers and think the Old Lady can pull off quite a surprise. After all, Motta was successful with Bologna the previous season, so why can’t he do the same with Juve?
Let’s see which sponsors are…
Source link : https://www.juvefc.com/who-will-sponsor-juventus-for-the-2024-25-season/
Author : Martin U
Publish date : 2024-07-03 11:00:00
Copyright for syndicated content belongs to the linked Source.
—-
Author : soccernews
Publish date : 2024-07-03 11:06:11
Copyright for syndicated content belongs to the linked Source.