In a strategic move to enhance the local event management landscape, Butler University has unveiled its latest initiative: a dedicated institute aimed at fostering expertise in sports and entertainment sectors. This new institute will serve as a hub for education, research, and community collaboration, equipping students and professionals with cutting-edge skills tailored to the dynamic demands of regional sports and entertainment events. The program emphasizes hands-on learning opportunities, including partnerships with prominent venues and organizations across Indiana.

Key features of the institute include:

  • Comprehensive curriculum blending event management, marketing, and operational logistics
  • Internships and mentorship programs with local sports teams, concert venues, and festivals
  • Research initiatives addressing economic impact and sustainability in event…