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Juventus lack of sponsor has hit Serie A revenue hard

Source link : https://footsoccer.net/2024/09/26/trending-news/juventus-lack-of-sponsor-has-hit-serie-a-revenue-hard/

Juventus still does not have a major shirt sponsor as they hold out for a better deal following the expiration of their contract with Jeep.

As the biggest club in Italian football, Juventus’ financial revenue plays a significant role in Serie A’s overall earnings.

Jeep had been paying the club €45 million per season until the deal expired last term, and Juve held meetings with several potential sponsors over the summer.

However, they were unable to secure a suitable offer and have since been wearing “Save The Children” on their shirts to highlight their partnership with the charity.

The Bianconeri are hopeful of landing a new sponsor soon, but Serie A has already felt the impact of Juventus playing without one.

According to a report in La Gazzetta dello Sport, Italian clubs earned €230 million in shirt sponsorships last season, but that figure has dropped to €180 million this term, largely due to Juve’s lack of a main shirt sponsor.

Juventus still maintains its agreement with Cygames as their back-shirt sponsor, which is worth €4 million per season.

Juve FC Says

We are missing out on a major revenue stream by not having a shirt sponsor and we need to plug that financial hole soon.

However, we are one of the biggest clubs in the world and should get a very good deal.

Source link : https://www.juvefc.com/juventus-lack-of-sponsor-has-hit-serie-a-revenue-hard/

Author : Martin U

Publish date : 2024-09-26 13:00:00

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The post Juventus lack of sponsor has hit Serie A revenue hard first appeared on Foot & Soccer.

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Author : footsoccer

Publish date : 2024-09-26 13:46:08

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