Source link : https://todaynewsgazette.com/2024/10/12/lifestyle/article14572/
Cherry World: A Fresh Take on Lifestyle Branding
In the latest installment of W’s annual “The Originals” series, a collective of film, fashion, art, and music icons shares their reflections on authenticity in their creative pursuits. Explore this year’s vibrant lineup of creators below.
The Creative Minds Behind Cherry World
Cherry World has emerged as an innovative lifestyle brand initiated by a diverse group of visionaries: Josh LeVine, a cofounder of the renowned denim brand Frame based in Los Angeles; Francesca Burns, an accomplished stylist and consultant with collaborations that include Mert Alas & Marcus Piggott; Fergus Purcell, a commercial designer celebrated for his work on the Palace Skateboards logo; alongside Glen Luchford, an esteemed photographer whose iconic 1990s campaigns for Prada have made waves in both art and fashion sectors.
A Platform for Collaboration
Josh LeVine: “Our primary aim was to use Cherry World as a space to unite our talents with friends. After years spent navigating the fashion industry, we felt compelled to create something authentic and original with some of our favorite collaborators.”
Francesca Burns: “The excitement comes from constantly exchanging ideas. It’s truly invigorating—there’s no better way to describe it.”
The Dynamics of Teamwork
Fergus Purcell: “We’re a tight-knit team. This allows us seamless communication where everyone’s thoughts are taken into‍ account and can easily come to fruition. Josh’s expertise in production is invaluable—his dedication ensures great concepts become reality.”
Glen Luchford: “We never distinctly assigned roles or responsibilities; instead, everyone intuitively knows their part and contributes freely. This creates an environment that’s totally hassle-free.”
Cultural Influences Shaping Brand Identity
The essence of Cherry World synthesizes Los Angeles’s skate culture—home to Josh and Glen—with London’s street style—a significant influence on Francesca and Fergus—and includes elements drawn from global cannabis trends.
(Francesca Burns): “Our mission was rooted deeply in promoting a quintessential California lifestyle—a celebration resembling youthful influences like Rick Rubin energizing Snoop Doggy Dogg’s era. The vibe reflects freedom and relaxation that I grew up aspiring to understand about American culture—the allure stems especially from California skate culture amidst South Los Angeles.”
Exploring historical skate brands reignited nostalgic passions tied closely with personal growth for all founders involved as they reminisced about cultural touchstones that inspired them.
Name Origins: Cherry World & Scorpion Logo Symbolism
(Josh LeVine): “’Cherry’ carries multifaceted meanings—from associations with cherry-colored sports cars to pipes still holding fresh ‘cherry’ content—while ‘World’ broadens the scope remarkably beyond our current capabilities. Our identity is born from subculture expressions embracing complete creative freedom—from whimsical designs like featuring weed leaves on garments or contemplating scorpion symbols.”
(Fergus Purcell): “It’s reminiscent somehow of those nostalgia-evoking afternoons watching kung-fu classics like *Shaolin Wooden Men* or *Drunken Master.*”
A Sneak Peek Into Their Inaugural Collection
”
(Glen Luchford): “Quality apparel paired perfectly together fuels everything we aspire toward.””
(Levine): “We’re creating stunning products right here in L.A.—exceptional jeans paired alongside striking tees plus luxurious cashmere sweaters make up our offerings.””
(Purcell): “Emphasizing domestic production promotes authenticity despite slightly higher costs—it adds value!“ As demand for ethically produced clothing rises over past few years audience interest surges towards responsible purchasing habits within contemporary consumer landscapes (Statista 2023)..
(
(Glen) “Personally speaking—I adore this green varsity jacket! However more energy focuses directly onto innovative denim styles —and I am eagerly anticipating this next evolution! br>
sourcereference()):
If your city demands distinctive vibes embraced wholeheartedly then nothing unites aesthetics stronger than exceptional quality woven fabrics embodying both utilitarianism comfort fun factor–that’s paramount (>Read more statistics reflecting millennial priorities towards sustainable living decisions!).”.
<“. We’re retaining elements drawn affectionately through varying artistry (e.g., archive photography melded enticingly across clothing integrating graphics otherwise standard factory-like output methods strained against environmental realitiesankind today need face —changing habits imperative we explore new possibilities.”
By borrowing photographic insights encompassing vintage family histories incorporated thoughtfully into pieces wears beautifully encapsulated moments showcasing connections between past lives influencing present-style considerations–spanning bestowed generations bridging gaps creatively remains inspirational force driving progression throughout collection growth continuing evolve recognizing overarching narrative threads interlinking experiences reflectively!”Beyond mere pieces expressed solely marketing strategies sleek/unveiling paths traversed interplay uniquely forged transformed conceptualization actual productions defining desired visual narratives engaged resulting collections revealed shine various luminaries contributing impactful phases prime vehicle promote thereby heightening awareness global market competitive stages utilizing individuality guiding intentions assuaging shifting demographics population centers worldwide experiencing always inventive twists emerging arts focus remain solid foundation sustainability ethical practices innovatively relevant ways….”
The post Step Into Cherry World: Where Style Meets Good Vibes in Every Stitch! first appeared on Today News Gazette.
—-
Author : Jean-Pierre CHALLOT
Publish date : 2024-10-12 22:16:25
Copyright for syndicated content belongs to the linked Source.