There’s a motive Jason Hiland has an additional spring in his step this vacation season.
Hiland, you see, is the owner-operator of Sub 70 Golf in Sycamore, Ailing., and his firm has simply launched a brand new household of drivers. That, in and of itself, isn’t what’s placing some slide into Hiland’s glide. It’s the actual fact the brand new Sub 70 859, 859 Professional and 859 JD drivers have one thing no Sub 70 driver has ever had earlier than.
A patent.
Nicely, a patent pending. Nevertheless it’s nonetheless a patent.
“I don’t false-promise stuff to people,” Hiland tells MyGolfSpy. “But this is the biggest leap forward we’ve ever had from one generation of product to the next.”
There’s so much to know concerning the new Sub 70 859 drivers so let’s dive proper into the deep finish of the pool and talk about the eight issues that can matter most to you.
#1: The Sub 70 859 drivers are a Renegar-Hiland manufacturing
Hiland introduced in a ringer to assist design the brand new Sub 70 859 drivers: a ringer named Renegar.
Bob Renegar is probably not a family title in golf right now, however he does have some critical avenue cred. Within the ’80s and ’90s, Renegar was director of R&D for the Arnold Palmer and Ben Hogan corporations and later based the Solus and Renegar wedge corporations. He developed and patented one thing we take as a right right now: a high-bounce wedge with a low forefront.
Hiland had already began engaged on the brand new Sub 70 859 drivers however quickly discovered himself caught. He beforehand collaborated with Renegar on the 699 V2 irons and reached out for assist.
“Jason is kind of the king of outside-the-box thinking,” says Renegar. “He said he needed something to replace the 849 driver and asked if I had any ideas.”
They began work on the 859 collection in the course of the summer season of 2021. By the third iteration, each males realized they may be on to one thing.
#2: That one thing is the patent-pending ART face
ART stands for Axis of Rotation Expertise and is the premise for Sub 70’s utility patent software. In response to Renegar, it’s a brand new means of – and fixing – an previous downside.
“Current design theory is the clubhead is a free body at impact,” explains Renegar. “Drivers are designed across the perception that for those who hit it in direction of the toe, the clubhead rotates open. Should you hit it in direction of the heel, it rotates closed.
“The fact is the clubhead is rigidly attached to the shaft. It doesn’t rotate as a free body; it only turns on one axis and that’s the shaft centerline.”
Renegar selected to maximise the second of inertia by distributing weight round this new thought of membership rotation – low heel and excessive toe – after which redesigned face curvature to match. That places a brand new spin, so to talk, on bulge and roll.
“Face curvature is low-heel to high-toe because that’s perpendicular to the way the clubhead actually turns. All you have to do is make the gear effect correction in that one direction.”
Should you look carefully, the ART face on the brand new Sub 70 859 drivers does look completely different. It’s CNC milled from solid beta-titanium and options variable face thickness. It isn’t, nevertheless, AI-designed.
“It’s good old-fashioned human intelligence,” says Hiland. “It’s Bob Renegar’s brain.”
#3: It’s about accuracy and slightly ball pace
As any golfer is aware of, the USGA and R&A restrict driver ball pace and OEMs are at about that restrict.
“When you hit our new driver in the middle with a 105 mph swing speed, we’ll get one more mile-per-hour ball speed over the 849,” explains Hiland. “We’re proud of that however it’s three yards.”
All OEMs know they’re maxed out within the center so the brand new Holy Grail is minimizing ball pace loss on off-center hits. That’s the entire level behind AI-designed variable-face thickness. Renegar and Hiland consider they’ve created a distinct means of attaining that very same factor.
“It’s different enough to apply for the patent,” says Hiland. “We do know, from good players playing it, mediocre players playing it, bad players playing it and robots testing it, that it works.”
Particularly, for those who have been to hit a driver towards the heel, you possibly can count on to lose a number of ball pace whereas imparting a ton of spin. Should you’re fortunate, it’ll solely fade. If not, it’s a hellacious slice. Hit that driver towards the toe and also you’re trending towards a low-spinning snap hook. The brand new Sub 70 859 drivers decrease the precise or left miss whereas additionally minimizing ball pace loss.
“A heel shot won’t spin as much,” says Hiland. “It reduces spin and the amount of curvature and ball speed is very close to a center hit. It’s still going to go right, just not as much. Since it has more ball speed, it’ll go a little farther.”
It’s the identical with a toe shot that snaps left (for the righty) with low spin and also you’re yelling at it to get down.
“The spin rate goes up so it stays in the air longer and it doesn’t snap as hard. It has a little softer draw.”
#4: Does it work? To this point …
My thought course of off the tee is that since I paid for your complete clubface, by golly, I’m going to make use of your complete clubface. (It evens out put on over time.) My expertise with the usual Sub 70 859 driver (there are Professional and Professional-JD fashions which we’ll talk about later) lends some credence to Hiland’s and Renegar’s claims.
Launch monitor numbers present decrease spin and extra playable flight, particularly on hits towards the heel. Often, that’s a recipe for an “uncontrollable fade” for me. With the Sub 70 859 driver, I seen decrease spin general and decrease fade spin. On the course, I seen that on three separate holes the place, based mostly on how the influence felt, I simply knew I’d be within the timber on the precise. In every occasion, nevertheless, the ball landed on the precise facet of the golf green or in the precise tough. They weren’t bombs, thoughts you, however I did get far. Most significantly, I might discover them and hit them once more.
I had related outcomes on toe strikes. I can snap-hook something and I did a couple of instances with the Sub 70 859. Nevertheless, slight toe hits which may have wound up in bother on the left did stay in play. All in all, I didn’t discover huge distance positive factors however less-than-ideal photographs have been in play and seemingly slightly longer.
MyGolfSpy’s 2025 driver check will be capable to present a extra in-depth and #datacratic analysis. Based mostly on a launch monitor session and two late-season rounds, the outcomes, whereas not conclusive, are promising.
#5: Sub 70 659 drivers ain’t magic however the tech seems helpful
“You can still mishit this thing with a really bad swing, don’t get me wrong,” says Hiland. “But if you’re missing the sweet spot by three-quarters of an inch, that’s where the mishit won’t be nearly as punishing. That’s what this tech does for you.”
As talked about, that is Sub 70’s first patent pending and the corporate absolutely expects the appliance to be accredited in the end. It’s vital to know, nevertheless, that Sub 70 hasn’t reinvented the motive force. It has merely developed its personal expertise to realize a sure purpose. It’s Sub 70’s means of claiming, “We want this to happen and this is our unique way of doing it.”
“This was three-plus years of work,” says Hiland. “We didn’t rush it as a result of we knew it needed to look proper, sound correct and carry out proper and we didn’t need individuals to set it down, have a look at it and go, ‘Oh, shit.’ We would like individuals to go, ‘Oh, shiiit.’
“You want the right kind of ‘Oh, shit.’”
There are additionally carbon fiber sole panels to assist efficiency. The usual 859 has a sole panel on the toe to make it simpler to shut the face. The 859 Professional and 859 JD have panels on the heel to maintain the face open for a fade bias. The usual 859 additionally has what Renegar calls “Aerodynamic Fences” on the crown, a Sub 70 tackle PING Turbulators.
“My degree is in aerospace,” Reneger says. “It’s nibbling at the edges but if it provides one or two more miles per hour swing speed, it’s worth the trouble.”
The 859 Professional and JD fashions shouldn’t have Aerodynamic Fences. Presumably, gamers who match into these drivers don’t want the additional assist.
#6: It places Sub 70 within the driver expertise dialog
If I’ve discovered something in my years of writing for MyGolfSpy, it’s that golfers don’t need a $399 driver. What they actually need is a $600 driver to price $399.
Direct-to-consumer corporations have historically been capable of compete with the large OEMs in irons and wedges. From a expertise perspective, drivers have been a bridge too far. Sub 70 believes ART and the brand new 859 driver collection change that equation.
If this driver had a Large 5 OEM title on it, they’d be charging 600 bucks for it.
“That would simply be the retail cost of the driver,” explains Hiland. “The retailer has to make a couple hundred bucks themselves. If we were in the traditional game, this would have to retail for $600 for both us and the retailer to make a reasonable profit.”
Therein lies the attraction of direct-to-consumer. There’s no additional step concerned earlier than it will get to the top consumer.
“I’m not sure where everyone else will be next year but we’ll be at least $200 less expensive,” Hiland says. “We make the same margin but are you getting as good of a shaft? Do you want it 44-¾ inches, swing-weighted to a D3 with a midsize grip and two-and-a-half wraps under it? That’s what we do.”
Sub 70, like the opposite DTC corporations, has made good little drivers that you may play good golf with and weren’t that costly. What Sub 70 has now could be a driver expertise platform it may possibly construct on for a number of generations. It’s dearer than previous Sub 70 drivers however Hiland says it’s what it’s.
“I wanted to make a great driver, to hell with the cost. We’re a direct-to-consumer company but we’re trying to make the best equipment in the world.”
#8: Excited? You higher consider it
I’ve spoken with Jason Hiland sufficient instances in my profession to note a distinction in his voice. He’s all the time enthusiastic about his new merchandise however this time it’s completely different. You may hear it.
“Can you imagine how cool it is to get a call from Tommy Armour III, John Daly or Tag Ridings and hear them say, ‘Jesus, Jason, this thing is fantastic. I’m not sending it back.’”
Hiland says that what’s much more gratifying is the suggestions he’s been getting from common golfers.
“It’s that decision from a mid-handicapper making an attempt to regulate his fade/slice telling you he’s lower his fade in half; it’s staying within the fairway and it’s longer as a result of it’s not spinning as a lot. One man stated, ‘What the hell did you do to this thing?’
“That’s pretty cool, too.”
Greater than something, nevertheless, Sub 70 believes its new 859 drivers put it within the driver dialog with the massive OEMs for the primary time. It’s not in a price-locked DTC field anymore.
“There’s more than one way to do this,” says Hiland. “Callaway, TaylorMade, Titleist, PING and the others, their drivers have by no means been higher. Golf gear on the whole has by no means been higher.
“We just feel at this point we can honestly say that we are in the conversation and will be from this point forward.”
Sub 70 859 drivers: Specs, value, availability
The brand new Sub 70 859 drivers are all accessible on the Sub 70 web site. As talked about, there are three fashions.
The usual Sub 70 859 is 460cc and is offered in 9-, 10.5 and 12.5-degree fashions for lefties and righties. The hosel is adjustable up or down two levels. It contains a 12-gram heel weight and a 6-gram toe weight, with additional weights accessible for buy. An actual deal Challenge X Denali Blue 50 shaft is commonplace, together with the Lamkin Crossline 360 grip.
The Sub 70 859 Professional is 450cc and is extra fade-biased. It’s accessible in 9- and 10.5-degree lofts in right-handed solely. The Denali Blue 60 shaft and Lamkin Crossline 360 grip are commonplace.
There’s additionally a particular version Sub 70 859 JD driver accessible, made together with and particularly for John Daly.
“There’s going to be a cult following for this one,” says Hiland. “If you’re looking for a really low-spin driver and have some swing speed, the JD setup could be good for you.”
The 859 JD is available in one 8-degree loft (adjustable) and in right-handed solely. The Denali Blue 60 and Black 60 are inventory shafts with the Lamkin Crossline the inventory grip.
As all the time, Sub 70 gives a wide range of no-upcharge and upcharge shaft and grip choices. The usual and Professional Sub 70 848 drivers promote for $399. The JD mannequin sells for $449.
For extra info, go to www.golfsub70.com.
The submit 8 Issues You Want To Know Concerning the New Sub 70 859 Drivers appeared first on MyGolfSpy.
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Author : admin
Publish date : 2024-12-06 14:29:35
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