Bob Does Sports activities
Bryan Bros Golf
Erik Anders Lang
Foreplay/Barstool Sports activities
No Laying Up
Paige Spiranac
Roger Steele
Tisha Alyn
Two extra to be introduced at a later time
“The Creator Council is about the Tour evolving,” stated Andy Weitz, the PGA Tour’s chief advertising and marketing & communications officer/investor relations. “It’s clear that there is a new fan base, a next generation of fans that want to consume content and learn about golf in general through different channels in different ways. It just makes sense to connect from those who are doing it well, who are maybe doing it best and learn from them what we can do better and what we can do together.”
The Creator Traditional, which noticed 16 creators play the again 9 of East Lake Golf Membership the day earlier than the primary spherical of the Tour Championship, proved to be the tipping level of an elevated push by the Tour to combine the business’s prime content material creators into the skilled sport. The occasion aired reside on Golf Channel, ESPN+, Peacock and YouTube. The YouTube video has amassed 2.5 million views, with one other 2.8 million views throughout the 16 content material creators’ particular person YouTube movies of the occasion.
Weitz, Norb Gambuzza, govt vp of media and advertising and marketing and communications representatives will signify the Tour. The purpose is for the Creator Council to talk on a month-to-month foundation and meet not less than 3 times a yr in particular person – possible at Tour occasions – which might doubtlessly be alternatives to carry extra iterations of the Creator Traditional, and focus on a wide range of totally different matters and share greatest practices. Initially, the main focus can be on collaborative content material growth and fan engagement, however different matters on the desk embrace PGA Tour media rules and PGA Tour occasion/broadcast enhancements.
Robby Berger of Bob Does Sports activities, caddies for Nick “Fat Perez” Stubbe in the course of the 2024 Creator Traditional previous to the TOUR Championship at East Lake Golf Membership on August 28, 2024 in Atlanta, Georgia. (Picture by Mike Mulholland/Getty Pictures)
“This is an example of the Tour asking for feedback and knowing we’re going to be accountable to evolving alongside these creators — all in the service of reaching our fans and engaging them in new and different ways,” he stated.
Weitz stated the Tour’s embrace of the content material creators and influencers is pushed by a collection of issues.
“First of all, our recognition that the next generation of fans want to engage differently. Golf is growing and thriving, especially on YouTube, but there’s an opportunity to create bridges, if you will, to create PGA Tour fans,” Weitz stated. “Secondly, our gamers are getting youthful, they’re getting extra savvy and that is of their technology they usually wish to interact immediately with their followers on this method. We wish to be sure that we’re working alongside them to make that as efficient as attainable.
“And third, I think it’s an example of the Tour wanting to go further, faster on behalf of the fans. If that’s something new, that’s something we hope to demonstrate more of in the future. From my perspective that’s not something new. What might be new is that we want to talk more directly to the fans through the marketplace and our stakeholders about how we’re evolving and we think this is a great example of that.”
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Author : admin
Publish date : 2024-12-06 14:13:24
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