Andretti World’s Kyle Kirkwood will commerce within the acquainted pink highlights on his firesuit for pink and inexperienced for the 2025 season-opener with Chili’s changing into the automobile’s main companion for the March 2 race on the streets of St. Petersburg. The restaraunt’s sponsorship debut in American open-wheel racing comes simply a couple of yr after Chili’s made its main motorsports debut within the 2024 Daytona 500 on the No. 7 Chevy of Spire Motorsports, a staff now owned by the identical father or mother firm as Andretti World: TWG Motorsports, the racing arm of TWG World, the holding firm of billionaire Mark Walter.
, who late final yr was revealed as having taken over day-to-day operations and decision-making energy of Andretti World from founder and former CEO and chairman Michael Andretti.
Kirkwood’s Chili’s sponsorship is the most recent instance of the rising synergy throughout the racing groups Walter and Towriss personal and run. Andretti World misplaced long-time devoted No. 27 Honda sponsor AutoNation this offseason.
“When the chance to develop our motorsports program in 2025 with Andretti and Kyle Kirkwood got here up, we didn’t want a lot convincing. We teamed up with Spire Motorsports final yr as a result of we had a robust perception that race followers are additionally Chili’s followers, and that was confirmed time and time once more,” George Felix, Chili’s Grill & Bar CMO stated in a launch. “Coupling our 50-year legacy with an unmatched identify like Andretti is a perfect solution to develop our racing footprint this yr, and we will’t wait to ask extra race followers to Chili’s this yr.”
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Although the No. 27 Honda’s livery for St. Pete was not able to be unveiled Tuesday morning, Andretti World’s launch states’ the automobile will “carry to life the ‘Comply with Me to Chili’s’ mantra.” Corey LaJoie’s No. 7 Chevy eventually yr’s Daytona 500 challenged followers to Catch-a-Rita to have fun the restaurant’s well-known Presidente Margarita and was lined in QR codes to push followers to try to redeem reward playing cards for margaritas. Three days after LaJoie completed 4th within the 500-mile race, Chili’s bought greater than 200,000 margaritas on Nationwide Margarita Day.
Indy 500 information:
“It’s nice to have Chili’s help of Kyle’s entry for the season opening race in St. Petersburg. As a brand new sponsor with our IndyCar program, I’m excited to see the impression of the partnership with our followers in addition to Chili’s clients and staff,” Andretti World CCO Doug Bresnahan stated in a launch. “Chili’s has established a robust presence in motorsports via their NASCAR partnership, and we’re excited to develop their publicity inside the sport of IndyCar.”
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Author : Motorsports
Publish date : 2025-01-14 14:09:19
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