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Twitch Viewing Trends: January 2025 Insights
This week, StreamElements released its latest overview on streaming dynamics for January 2025. The findings generally align with the established patterns observed in Twitch’s user engagement—viewership tends to decline during December, followed by a noticeable resurgence after the New Year, which indeed occurred this time. However, the report highlights not only a new leading streamer for the month but also significant shifts within the most-watched games category following the rise of Netease’s Marvel Rivals.
Marvel Rivals Surges in Popularity
StreamElements’ analysis, conducted together with Rainmaker.gg, indicates that Marvel Rivals ranked as the 4th most-viewed game category on Twitch during January based on viewer hours. This positions it alongside perennial favorites such as League of Legends and Grand Theft Auto V while surpassing competitive titles like Fortnite and Dota 2. In terms of overall engagement metrics, daily viewing hours on Twitch increased from approximately 54 million to around 57 million in January alone, resulting in a staggering total of about 1.77 billion hours watched throughout the month.
The Top Streaming Personalities
Alongside changes in gaming viewership, Caedrel made a triumphant return to lead Twitch streamers this month largely due to his participation in the notable Games Done Quick event. Additionally, JonVlogs made headlines by collaborating with Brazilian celebrities during an engaging subathon event that captured viewers’ attention.
A Quote from Industry Leadership
Perry Orsini, CEO of StreamElements commented: “While we observe monthly variations in streaming viewership trends across platforms like Twitch, one consistent pattern emerges: audiences dip noticeably around December but experience a robust rebound as they celebrate the New Year. Notably this January features additional highlights like Marvel Rivals managing to stay among top ten games for two consecutive months and rising star Caedrel taking over as top streamer amidst usual competitors.”
The Future for Marvel Rivals Amidst Changes
Despite its current success story with player engagements and viewership spikes for Marvel Rivals, Netease has reduced their North American development team workforce recently. Nevertheless, sources confirm that their development teams based out of China are still actively creating content aimed at enriching user experience within this popular new game.
The post How Marvel Rivals Shook Up the Twitch Scene from Day One! first appeared on Tech News.
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Author : Tech-News Team
Publish date : 2025-02-21 09:29:00
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