Source link : https://tech365.info/youtube-brings-again-advertisements-even-for-these-who-pay/
Digital promoting pays the payments for many of the web, and YouTube is not any exception. Whereas these advert {dollars} maintain the platform free to make use of, loads of viewers would relatively keep away from commercials altogether—which is why YouTube Premium exists. For $14 a month, Premium removes advertisements throughout your complete service and allows you to obtain movies for offline viewing, a perk frequent fliers swear by. The catch? It’s expensive.
What precisely is YouTube Premium Lite?
To courtroom price-sensitive customers, Google quietly rolled out YouTube Premium Lite in early April 2025. At roughly $8 a month, Lite nearly sliced the month-to-month value in half—but in addition scaled again the advantages. With Lite, you might be unable to obtain movies for offline viewing. Moreover, Lite doesn’t embrace entry to the background play characteristic.
Why the Sudden Change?
Google hasn’t provided particulars, however the timing suggests Premium Lite wasn’t producing sufficient income. By reinstating advertisements on Shorts, YouTube can recoup a few of the misplaced promoting {dollars} whereas nonetheless pitching Lite as a “budget” possibility.
The response on-line has been swift and unfavorable. Many Lite members really feel that Google moved the goalposts: the very characteristic that satisfied them to subscribe—utterly ad-free viewing—has now been watered down. Frustration is compounded by the truth that the month-to-month…
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Author : tech365
Publish date : 2025-06-08 17:30:00
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