Source link : https://news7.asia/entertainment/kenny-ong-takes-the-helm-as-managing-director-for-sony-music-in-malaysia-vietnam-and-singapore/
Kenny Ong Takes the Reins at Sony Music in Southeast Asia
In a strategic move to enhance its foothold in Southeast Asia, Sony Music Entertainment has appointed Kenny Ong as the Managing Director for Malaysia, Vietnam, Singapore, and Special Projects. With over 20 years of experience in the music sector, Ong has held key positions across various regions and played a vital role in propelling several prominent music labels forward. His appointment is timely as the region’s music industry undergoes notable conversion, presenting both challenges and opportunities for growth.
Ong’s new responsibilities will center around several pivotal initiatives designed to promote artistic progress and increase Sony Music’s market share within these dynamic territories. His focus areas include:
- Spotting and supporting emerging talent from local music scenes.
- Strengthening collaborations with digital platforms to expand distribution networks.
- Crafting innovative marketing approaches that resonate with Southeast Asia’s diverse demographics.
Kenny Ong expressed his excitement about this opportunity, highlighting his belief in the potential of Southeast Asia’s burgeoning music markets. With access to Sony Music’s extensive resources combined with his deep understanding of local cultures, he aims to further elevate the rich musical heritage found throughout this vibrant region.
Kenny Ong’s Impact on Southeast Asian Music Industry
The selection of Kenny Ong as Managing Director…
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Author : Noah Rodriguez
Publish date : 2025-06-26 07:30:00
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