Source link : https://capital-cities.info/2025/06/29/africa/algeria/sonys-rca-records-greater-china-secures-exciting-five-album-deal-with-hip-hop-collective-iris-chengdu/
RCA Records Greater China and Iris Chengdu Forge a Groundbreaking Five-Album Partnership
In a landmark development reflecting hip hop’s expanding footprint in global music markets, Sony’s RCA Records Greater China has secured a five-album contract with the up-and-coming hip hop collective Iris, based in Chengdu. This alliance represents a transformative chapter for both parties as they seek to redefine the contours of Chinese hip hop and amplify its presence on the international stage. By blending local cultural elements with contemporary beats, Iris is poised to captivate an audience hungry for genuine and innovative voices within the genre. This collaboration also signals Sony’s strategic dedication to cultivating homegrown talent while broadening its influence amid China’s fast-evolving music industry.
A New Era: RCA Records’ Strategic Expansion Through Iris Chengdu
Sony’s RCA Records Greater China is making bold moves by partnering with Iris Chengdu, an emerging collective celebrated for their fresh soundscapes and dynamic live shows. The five-album agreement not only elevates the label’s position but also injects new energy into China’s regional music scene. By embracing Iris’s fusion of traditional motifs with modern hip hop rhythms, RCA aims to engage younger demographics who value authenticity and cultural resonance in their musical choices.
This partnership will feature diverse projects including:
- Collaborations with renowned artists from…
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Author : Caleb Wilson
Publish date : 2025-06-29 22:09:00
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