The latest consumer insights across Asia reveal a dynamic shift in lifestyle preferences, underscoring the region’s evolving purchasing behaviors. Urban millennials and Gen Z are increasingly prioritizing sustainability, wellness, and digital connectivity, driving brands to recalibrate marketing strategies and product offerings. Notably, there is a marked rise in interest towards local artisanal products and experiences that offer authenticity and cultural resonance. This nuanced consumer mindset signals a broader trend where value is measured not just in price but in ethical and experiential dimensions.

Key emerging trends identified in the report include:

  • Health & Wellness: Growth in demand for plant-based foods, fitness tech, and mindful…