The Mastercard Economics Institute has once again spotlighted the Asia-Pacific region as the unrivaled destination for summer travel in 2025, confirming its status as the world’s most coveted hotspot for the second consecutive year. This recognition is driven by key factors including robust economic recovery, increased consumer confidence, and a surge in regional air connectivity that has made travel more accessible than ever. Cities like Bangkok, Tokyo, Sydney, and Singapore are seeing an unprecedented uptick in bookings, fueled by a growing middle class eager to explore culturally rich and diverse destinations close to home.

Data from the Institute highlights several travel trends shaping the upcoming season:

  • Sustainable tourism: Travelers are prioritizing eco-friendly accommodations and experiences.
  • Digital integration:…