Source link : https://tech365.info/as-we-speak-in-apple-historical-past-steve-jobs-and-jef-raskin-conflict-over-the-mac/
September 27, 1979: Years earlier than the Macintosh will ship, Steve Jobs and Jef Raskin conflict for the primary time over the path of the R&D venture to supply Apple’s revolutionary pc. Raskin, the founding father of the Macintosh venture, desires to supply a machine that’s reasonably priced for everybody. Apple co-founder Jobs desires a pc that’s going to be the perfect, no matter value.
Guess who received?
Macintosh venture’s early conflict over value vs. options
September 27, 1979, marked Apple’s earliest value investigation for the Mac. Raskin’s revolutionary thought was to construct a pc, based mostly round a graphical consumer interface, that may value $500 or much less.
That value (which, with inflation, can be greater than $2,200 at present) appears pretty customary by present phrases. Nevertheless, on the time, it will have been considerably cheaper than most common private computer systems. An Apple II, as an illustration, value $1,298. And even the TRS-80, a reasonably low-cost, bare-bones pc, bought for $599.
Whilst a startup, nevertheless, Apple already took a high-margin method to its enterprise. The corporate anticipated to place a 400% markup on its machines. That meant Raskin’s pc would have to be manufactured and packaged for $125 or much less. The September 27 memo spelled out that this was not potential. It recommended a extra affordable retail value of $1,500.
The memo triggered a conflict inside Apple. Jobs informed Raskin that he…
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Author : tech365
Publish date : 2025-09-28 01:02:00
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