The Aruba Tourism Authority (ATA) is launching a transformative campaign aimed at amplifying local voices and enhancing community engagement. By actively involving residents in the promotion of Aruba’s rich cultural tapestry, the initiative seeks to create a genuine connection between tourists and the island’s heritage. The ATA plans to feature *local influencers, artists, and community leaders* in its marketing efforts, highlighting their stories and unique experiences. This approach not only fosters a sense of pride among residents but…