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November 20, 2007: In a milestone for iTunes film distribution, Purple Violets turns into the primary function movie to launch completely on Apple’s platform.
A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With restricted affords from Hollywood’s conventional gamers, the filmmakers pin their hopes on iTunes distribution as a substitute approach to get their film in entrance of viewers.
iTunes: A brand new approach to distribute motion pictures
Purple Violets debuted on the Tribeca Movie Competition in April 2007, incomes optimistic evaluations. Nevertheless, the producers acquired few respectable affords to distribute the $4 million film. In consequence, director Burns — who put up among the cash to make the film — feared there could be “not enough money to market the film, not a wide-enough release to even make a dent in the moviegoing public’s consciousness.”
Subsequently, the producers determined to bypass a standard theatrical launch and make the film accessible on iTunes. This made Purple Violets the primary function movie to debut commercially on Apple’s platform. The milestone got here two years after iTunes began providing downloadable video, and one yr after Disney grew to become the primary studio to supply its motion pictures for obtain.
Purple Violets: The primary iTunes-exclusive film
Whereas premiering a film on iTunes remained a chance, different studios had begun exploring…
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Author : tech365
Publish date : 2025-11-24 07:13:00
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