Source link : https://tech365.info/iphone-18-professional-might-skip-a-value-hike-and-that-is-a-much-bigger-deal-than-you-suppose/
Similar $1099 beginning value? AI picture: ChatGPT
Regardless of the extreme DRAM and NAND shortages, Apple will supposedly hold the upcoming iPhone 18 Professional’s value unchanged. The corporate desires to make use of present chaos to its benefit and improve its market share.
The reminiscence shortages have already compelled a number of smartphone and PC makers to boost costs.
iPhone 18 Professional might keep away from a value improve
With hyperscalers snapping up a lot of the out there DRAM and NAND provide, client machine makers have been left scrambling for parts. This imbalance has pushed reminiscence costs sharply greater, in some circumstances by over 200%.
Because of this, many corporations have raised the costs of their smartphones and laptops to offset the rising element prices.
Apple has been the one outlier, sticking to the identical value level for its units. It sells the iPhone 17e for $599 — the identical value as its predecessor — regardless of doubling its base storage to 256GB. Reviews recommend the corporate is taking a margin hit to maintain iPhone and Mac costs flat.
Analyst Ming-Chi Kuo, in a publish on X, says that Apple will comply with the identical technique for the iPhone 18 Professional lineup. It can hold the cellphone’s value unchanged at $1,099, because it appears to be like to seize a fair greater slice of the market share.
The transfer will assist Apple additional…
—-
Author : tech365
Publish date : 2026-03-12 06:41:00
Copyright for syndicated content belongs to the linked Source.
—-
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8