Source link : https://tech365.info/apple-responds-to-slowing-china-gross-sales-with-lunar-new-yr-reductions/
Apple is providing reductions of as much as 1,000 yuan ($144) on some merchandise in China in anticipation of a vacation buying rush and aggressive pricing from native distributors, reviews the South China Morning Put up.
Forward of February’s Lunar New Yr, Apple’s mainland China web site and official shops are providing limited-time reductions on merchandise together with the iPhone 16 and iPhone 16 Plus, in addition to some MacBook, iPad, Apple Watch, and AirPods fashions. The reductions come into impact between January 24 and January 27.
Apple led the Chinese language smartphone market within the fourth quarter of 2025 with a 22 p.c share, because of sturdy iPhone 17 gross sales. Regardless of the demand, gross sales are mentioned to have been falling month on month, and the promotions are aimed toward countering the decline.
China’s smartphone market shrank 1.6 p.c yr on yr in This fall 2025, whereas full-year shipments declined 0.6 p.c. Counterpoint analysts have put the decline all the way down to weak demand amid rising costs and world reminiscence shortages.
Chinese language authorities insurance policies seem to have performed a task too. Beneath authorities subsidies, customers of electronics get a 15% refund of merchandise which might be priced beneath 6,000 yuan ($820). Apple partly missed out on this system, since its iPhone Professional fashions exceed the value cutoff, giving its native rivals an edge.
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Author : tech365
Publish date : 2026-01-22 12:16:00
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