Source link : https://motorsports-news.org/2026/02/04/touring/whore-the-important-thing-figures-behind-the-dtm-growth/
The DTM is having fun with a resurgence. After the tough COVID years and the swap to GT3 rules in 2021, fan curiosity has developed positively in latest seasons. That is evident not solely from a have a look at the grandstands, but additionally within the figures: in 2025 there was one other robust enhance of virtually 10%, and since ADAC’s first season in cost in 2023, attendance has risen by round 20%.
It is a pattern that has not gone unnoticed by producers. “We’re happy that the platform has developed so effectively over the previous three years beneath ADAC, and we hope it continues this fashion,” stated Thomas Jager, Mercedes-AMG’s sporting director answerable for DTM actions, on the well-attended 2025 season finale at Hockenheim.
However the sense of renewed momentum is just not restricted to the trackside ambiance. ADAC can be reporting robust development in media metrics: since 2023, the collection’ world media attain has improved by 25%. The progress can be seen on social media, the place greater than two million individuals now comply with DTM channels — a 53% enhance in comparison with early 2023.
For ADAC’s decision-makers, these are encouraging indicators. When the organisation took over the collection from Gerhard Berger in December 2022, it confronted a Herculean process, with just a few months to restructure the championship. However who’re the architects of at present’s DTM?
ADAC Sport President Ennser brings System 1 expertise
On the…
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Author : Motorsports
Publish date : 2026-02-04 15:22:00
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