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MacBook Neo resides rent-free in PC rivals’ heads

Source link : https://tech365.info/macbook-neo-resides-rent-free-in-pc-rivals-heads/

Apple, for all its stagecraft and advertising and marketing savvy, typically appears to get the very best PR when it’s not within the highlight. Consideration brings criticism, and the afterglow of an Apple occasion, tech columnists and TikTok trolls alike line as much as dunk on the iPhone Air’s plateau, say, or the Mac Professional’s wheels. However watch the vibe change when one other firm takes its activate the stage.

The critics and memers gave the MacBook Neo a relatively simple trip when it turned up in the beginning of March. However final week, per week through which Apple made no bulletins in regards to the product and carried out no particular advertising and marketing efforts, was maybe its finest but, because of Google and Microsoft’s clumsy efforts to take it down. We’re not owned, they each insisted, whereas slowly shrinking and turning right into a corncob.

Google began issues off by unveiling the Googlebook, a Gemini-pushing system which my colleague on PC World astutely calls the world’s first anti-personal pc. The software program philosophy behind the Googlebook is AI-first, however its design and {hardware} strategy are clearly Neo-second: an apparent try and recapture the lightning which Apple bottled so efficiently a few months in the past.

We don’t but know any tech specs, and Google guarantees one thing “premium” to sit down above the Chromebook. However such phrases are relative, and we must always keep in mind that Chromebooks…

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Author : tech365

Publish date : 2026-05-18 12:06:00

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