Apple’s New OLED iPad Pro Sees Lackluster Demand
The recent launch of Apple’s ultra-sleek iPad Pro featuring an OLED display has not resulted in the anticipated surge in sales, leading to underutilization of production facilities. LG Display is now pivoting its focus towards manufacturing screens for the iPhone.
Despite initial enthusiasm surrounding the 2024 iPad Pro and its advanced OLED technology, consumer interest has fallen short of expectations. A new report indicates that sluggish demand and limited signs of recovery have compelled LG Display to redirect its resources from producing iPad Pro screens to those for the iPhone.
As reported by The Elec, repurposing these production lines reflects a significant investment, with an estimated cost reaching approximately $1.4 billion—marking a substantial shift from their earlier investment of $2.3 billion dedicated solely to developing screens for the iPad Pro.
Even with this ongoing financial commitment, industry experts believe that the transition will ultimately result in cost savings for LG Display while simultaneously boosting their output for iPhone displays.
Currently, LG Display operates three production lines specifically for manufacturingiPhone screens. The realignment allows them to enhance monthly output by an impressive 15,000 additional units.
While both product lines involve different screen dimensions and specifications, it is essential to note that creating displays for both devices entails distinct processes. For instance, unlike smartphones which utilize a polyimide substrate, the more sophisticated two-tandem panel setup employed by the tablet relies on glass substrates.
Transforming machinery tailored specifically for touch screen fabrication reinforces these differences; therefore compliance with Apple’s strict requirements is essential as they transition capabilities between devices.
It’s plausible that LG Display aims to develop equipment capable of switching between production types versatilely. However, pending stock levels of existing inventory suggest a swift move towards facilitating higher quantities of smartphone display units sooner rather than later.
The allure behind having an OLED display constituted one vital aspect driving sales anticipation alongside enhancements like its M4 processor and remarkably thinner profile design found within this latest model year release. Previously exclusive in offering larger sizes at 12.9 inches—the newer budget-friendly Air also provides alternatives leading potentially cannibalizing some market share previously held exclusively by high-end models despite using only an M2 chip set architecture itself!
Notwithstanding challenges posed due deterioration over time impacting overall sales performance across categories—current data demonstrates how significantly accumulated units place importance on maintaining place among competitors Apple should aspire sustaining recognition amid declining trends shown recently .
The post Sluggish iPad Pro Sales Drive OLED Supplier to Shift Focus and Ramp Up iPhone Screen Production! first appeared on Tech News.
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Author : Tech-News Team
Publish date : 2025-01-05 14:52:06
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