Greece has witnessed a remarkable upswing in tourist spending during the first quarter of 2025, signaling a strong start for the country’s economic recovery. According to recent data from the Hellenic Statistical Authority, expenditures by visitors surged by over 18% compared to the same period last year, fueling confidence among businesses and policymakers alike. Major urban centers such as Athens and Thessaloniki, alongside popular island destinations, have all contributed to this upward trend, showcasing increased visitor demand across accommodation, dining, and cultural attractions.

Key factors driving this boost include:

  • Expanded flight connectivity with new routes opening in key European markets
  • Competitive pricing from local hotels and tour operators
  • Enhanced digital marketing campaigns targeting emerging travel demographics