The recruiting surroundings has undergone important transformation as USC,despite leading nationally with its current class,confronts renewed competition from revitalized Big Ten programs. Powerhouses such as Michigan and Ohio State have amplified their recruitment initiatives, putting pressure on USC’s customary strategies. What once seemed like a clear path for the Trojans is now clouded by intensified competition as recruits consider factors like program visibility,historic rivalries,and upgraded athletic facilities offered by these Midwestern schools.

Considering these developments, USC is broadening its recruitment playbook by emphasizing:

  • On-field excellence: Enhancing game-day atmospheres that…