Source link : https://news7.asia/fashion/kazakhstani-fashion-brands-carve-out-a-bold-3-5-share-of-the-domestic-market/
Kazakhstan’s fashion industry is rapidly evolving, with homegrown brands beginning to make a significant impact on the domestic market. According to recent reports from Kursiv Media, Kazakhstani fashion labels now command 3.5% of the national apparel market-a milestone that underscores the growing demand for locally designed and produced clothing. This emerging trend highlights the strides being made by domestic designers to compete with international brands, reflecting broader shifts in consumer preferences and the country’s cultural identity within the fashion landscape.
Kazakhstani Fashion Brands Gain Traction in Domestic Market Amid Growing Consumer Interest
Local Kazakhstani fashion labels are making significant strides in the country’s retail landscape, now accounting for an impressive 3.5% of the domestic fashion market. This upswing is fueled by a growing cohort of consumers keen to support homegrown talent and embrace culturally resonant designs that blend traditional motifs with modern aesthetics. Notably, brands such as KazKouture, QazaqStyle, and Steppe Threads have been at the forefront, benefiting from increased visibility through social media campaigns and partnership collaborations with regional influencers. Industry insiders attribute this momentum to a renewed national pride coupled with a demand for sustainable, locally sourced fashion alternatives.
- Growth Rate: Kazakhstani brands have seen a 12% year-over-year sales increase.
- Consumer…
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Author : Atticus Reed
Publish date : 2025-10-06 01:00:00
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