Retail Media Networks have been set-up all over the world. There are lots of innovation in Retail Media Networks and we are going to profile some of them here on Internet Retailing.
This week’s profile is of Rohlik is one of the leading eGrocery players in Europe, operating in five key markets: Czechia, Hungary, Romania, Germany and Austria.
Rohlik is one of the leading eGrocery players in Europe, operating in five markets: Czechia, Hungary, Romania, Germany and Austria. The company’s unique customer proposition is a combination of fast and precise delivery, large assortment and value for money. Rohlik offers an extensive product assortment that simplifies grocery shopping by eliminating the need for multiple shopping trips. Orders are delivered within 90 minutes with the possibility to select 15-minute same-day time windows, with more than 17,000 items to choose from and prices in line with brick-and-mortar competition.
Rohlik was founded by Tomáš Čupr in 2014 with the view that people should “Eat Well and Live Well” by offering a broad selection food to customers via a technologically advanced delivery service coupled with excellent customer service.
According to Čupr. “We have a supermarket that we married with local butchers, fishmongers, bakers, fruit and veg sellers, things you can’t buy in mass retail. We are saving people five to seven shopping trips, not just the one to the supermarket, and that’s why we managed to scale.”
Rohlik has shown impressive year-on-year growth and is targeting a 50% YoY increase in 2024, underscoring its strong market positioning.
Rohlik Group provides locally sourced and sustainable products where possible and is committed to reducing the company’s carbon footprint. Rohlik’s Farm-to-Door programme encourages healthy eating and can deliver farm produce directly to customers in as little as six hours. Deliveries are made by green compressed natural gas or electrically powered vehicles; grocery bags are reusable
Rohlik’s software powers all parts of its operations: from its online eCommerce store to demand forecasting, optimisation of fulfilment operations, last-mile routing, payments and customer communications.
Rohlik Ads: a key growth engine in retail media
Rohlik Ads is the Retail Media division of the Rohlik Group. The concept of Retail Media at Rohlik is part of a flywheel strategy, where the value provided to advertisers leads to lower prices for customers, faster growth for the business, and in turn, more value for advertisers, resulting in an accelerating growth cycle.
Rohlik’s Retail Media gives advertisers access to affluent urban audiences across Germany, Austria, Czechia, Hungary, and Romania. This metropolitan audience segment has high purchasing power, with customers averaging three orders per month and basket sizes ranging from €60 to €90.
Retail media in Europe
The European Retail Media landscape is rapidly evolving, and Rohlik is positioning itself at the forefront of this growth. By offering brands and advertisers access to granular first-party audience segments, Rohlik Media taps into the demand for data-driven advertising solutions to reach consumers directly at various touchpoints. Its unique omnichannel advertising approach includes both onsite and offsite inventory, creating multiple opportunities for brand engagement across digital platforms, video, display ads, and out-of-home (OOH) options like branded bags and product sampling.
Rohlik Media’s value proposition
The Rohlik Retail Media value proposition is built on five pillars:
Customer-obsessed development: Rohlik continuously enhances its in-house ads platform, focusing on creating a user-friendly interface for advertisers, and providing metrics brand advertisers need to monitor campaign success.
Unique and valuable audiences: Rohlik Media provides advertisers with high-quality, first-party data, as its focus is on affluent urban consumers,
Actionable insights: Rohlik Media offers brands data-driven insights and real-time metrics that allow them to optimize their campaigns for better results.
Full-funnel advertising pptions: From brand awareness to conversion, Rohlik Media delivers full-funnel advertising solutions across multiple placements and formats.
Tailored Placements: Rohlik’s ads platform allows for highly customizable placements, especially for non-endemic brands looking to create direct links to their offerings.
Omnichannel advertising with Rohlik
Rohlik offers both onsite placements such as display and video ads throughout the customer journey, and – via Criteo – offsite inventory in Czechia, Hungary, and Germany. Additionally, Rohlik leverages out-of-home advertising (OOH) through innovative formats like branded delivery bags and wrapping of delivery cars.
The company’s focus on further developing its ads platform includes adding new measurement metrics such as video completion rates and viewability rates, aimed at improving functionality and usability for advertisers. Rohlik Media’s focus on the shopper ensures a deep integration of Retail Media into its business model, as the goal is to enhance the overall shopping experience.
What’s next for Rohlik Retail Media?
The next phase of growth for Rohlik Media involves expanding its self-service platform, making Rohlik Ads available via self-service in all its markets. By enabling advertisers to manage their campaigns autonomously, Rohlik will further streamline the process of creating, executing, and measuring advertising campaigns. This self-service platform will provide advertisers with real-time access to campaign performance and deeper insights into their target audiences, further enhancing the value of Rohlik’s Retail Media proposition.
Rohlik is well-positioned to capitalise on the growing Retail Media market in Europe as has the closed look environment as it is online-only as well as having shopper audiences that are interesting to brands.
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Publish date : 2024-10-29 03:04:00
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The post KEY PLAYER PROFILE Rohlik Retail Media gives access to affluent urban audience across Europe first appeared on Love Europe.
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Author : love-europe
Publish date : 2024-10-29 11:14:16
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