Can athletics win a big audience outside the Olympics? – Financial Times

Source link : https://pksportsnews.com/2025/04/02/can-athletics-win-a-big-audience-outside-the-olympics-financial-times/

As global interest in athletics wavers post-Olympics, experts debate strategies to capture a larger audience. With innovations in event formats and enhanced digital engagement, stakeholders aim to revitalize the sport’s appeal year-round.

Source link : https://athletism.info/athletics-news/can-athletics-win-a-big-audience-outside-the-olympics-financial-times/

Author : Caleb Wilson

Publish date : 2025-04-02 12:03:00

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Author : pksportsnews

Publish date : 2025-04-02 13:41:00

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