Adelaide has become the first city in the world to offer ‘Better Beef’ to consumers, a groundbreaking product that promises enhanced sustainability without compromising on taste or quality. This launch represents a landmark moment for the global beef industry, delivering on longstanding calls for environmentally responsible farming practices combined with superior meat standards. Local retailers are now stocking this innovative product, which combines advanced breeding techniques with cutting-edge feed strategies aimed at reducing the carbon footprint of each steak sold.

Key features of Better Beef include:

  • Lower methane emissions per kilogram of beef
  • Improved animal welfare standards during the rearing process
  • Enhanced flavor profile verified by independent taste panels
  • Support for local Adelaide farmers…