Source link : https://tech365.info/right-now-in-apple-historical-past-rainbow-apple-brand-will-get-a-contemporary-overhaul/
August 27, 1999: Apple Laptop swaps out the striped, multicolored brand the corporate had used since 1977 for a brand new single-color model. The evolution of the enduring Apple brand from rainbow to monochrome shocks many longtime followers.
Nonetheless, it’s a part of a sustained, company-wide overhaul led by Apple CEO Steve Jobs. The makeover contains new merchandise, the “Think Different” advert marketing campaign and, finally, the elimination of the phrase “Computer” from the corporate’s title.
Apple Laptop brand evolution: From woodcut to rainbow to monochrome
Within the fashionable world, a company brand is way over an simply recognizable visible mark. It represents values, imaginative and prescient and company identification. A well-designed brand distills a model’s essence right into a single picture, forming an instantaneous bridge between an organization’s mission and the general public’s consciousness.
Apple’s rainbow-striped, “bitten apple” brand — used from 1977 to 1999 — exemplified this precept superbly. It initially celebrated the Apple II‘s modern shade show, however the brand additionally meant far more. It humanized a pc firm that sought to mix liberal arts with cutting-edge design.
Extra than simply eye-catching, the Apple Laptop brand grew to become a beloved badge that followers slapped on automotive bumpers, guitar circumstances and different objects. It immediately communicated allegiance to Apple in addition to…
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Author : tech365
Publish date : 2025-08-27 17:02:00
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