Source link : https://tech365.info/at-this-time-in-apple-historical-past-here-is-to-the-loopy-ones-who-suppose-completely-different/
September 28, 1997: Apple debuts its iconic “Think Different” advert marketing campaign. The tv business aligns the troubled pc firm with a few of historical past’s most celebrated freethinking rebels.
Probably the most well-known tagline in Apple historical past, “Think Different” doesn’t simply articulate how Cupertino differs from its opponents. It additionally highlights how Apple, below the management of CEO Steve Jobs, will forge a future far completely different from its floundering, money-losing days of the early Nineteen Nineties.
Apple ‘Think different’ advert marketing campaign
Narrated by actor Richard Dreyfuss, the “Think Different” TV spot begins out with an immediately memorable salute to counterculture beliefs.
“Here’s to the crazy ones,” Dreyfuss intones. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently.”
Black-and-white photographs of greater than a dozen Twentieth-century visionaries, from Albert Einstein and Buckminster Fuller to John Lennon and Martin Luther King Jr., circulate previous as masterful advertising and marketing copy praises the ability of daring concepts.
The spot ends with the highly effective (and grammatically questionable) promoting slogan, “Think Different.”
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The profitable “Think different” advert, and an accompanying set of posters, did greater…
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Author : tech365
Publish date : 2025-09-28 22:00:00
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