Hanro, the iconic Austrian lingerie brand, has taken a bold step in redefining luxury intimate wear by partnering with Milan-based designer Arthur Arbesser. This collaboration brings together Hanro’s timeless craftsmanship and Arbesser’s contemporary aesthetic, culminating in an exclusive collection unveiled on the brand’s innovative Atelier platform. The new digital initiative is designed to offer clientele a highly interactive experience, blending personalized design consultation with cutting-edge textile technology. Through this fusion, Hanro aims to elevate the standards of elegance and comfort in luxury lingerie, catering to discerning customers who value both tradition and modernity.

The Atelier platform not only showcases the collaborative pieces but also emphasizes transparency in production and fabric choices. Customers can explore:

  • Detailed fabric profiles, including origin…