Source link : https://houston365.info/2025/10/11/hcc-to-rebrand-as-houston-city-college-in-2-8-million-transformation/
Houston City College Rebranding Initiative Marks a New Chapter
Houston Community College (HCC) is embarking on a transformative rebranding journey, adopting the new name Houston City College. This strategic shift is intended to better capture the institution’s evolving mission and its deepening ties to Houston’s dynamic urban environment. By embracing a name that highlights the city’s vibrancy, the college aims to strengthen its role as a pivotal educational and workforce development hub for the region’s diverse and expanding population.
The rebranding project is a substantial financial undertaking, with an estimated budget of $2.8 million. This investment will cover a broad spectrum of updates, including:
- Installation of new signage across all campuses and facilities
- Revamping marketing collateral and digital platforms
- Refreshing staff uniforms and official merchandise
- Launching comprehensive community outreach and advertising efforts
| Category of Expense | Projected Cost |
|---|---|
| Campus Signage | $900,000 |
| Marketing Materials & Digital Presence | $750,000 |
| Staff Apparel & Merchandise | $600,000 |
| Advertising & Outreach Campaigns | $550,000 |
Comprehensive Financial Overview of the $2.8 Million Rebranding Budget
The decision to rename Houston Community College to Houston City College involves a significant allocation of resources, with the total cost forecasted at around $2.8 million. This budget encompasses a variety of essential components necessary for a successful…
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Author : Victoria Jones
Publish date : 2025-10-11 13:58:00
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