Source link : https://bq3anews.com/how-do-spectators-of-wearing-occasions-react-to-polluting-sponsors/
The presence of Coca-Cola on the Olympic and Paralympic Video games in Paris 2024 and the presence of Dacia on the Extremely-Path du Mont-Blanc (UTMB) crystallized the complaint. What’s at stake for organizers of wearing occasions: discovering a steadiness between monetary standards, with the presence of those industrial manufacturers, and environmental standards.
Whilst primary world wearing occasions (GESI) exhibit bold environmental objectives, consistency between those commitments and the number of sponsors turns into the most important.
Learn how to measure it? With Mael Besson, founding father of the company for the environmental transition of sports activities, and the company The Metrics Factori, we studied the web belief, basically on X networks and YouTube, of 2 partnerships – Coca-Cola for the Olympic and Paralympic Video games in Paris 2024 and Dacia for the Extremely-Path du Mont-B.
Our research highlights that manufacturers which might be perceived as “polluting” can completely weaken the environmental accountability symbol of the occasions they finance. Environmental standards are now not secondary variables; decide the acceptability and legitimacy of conserving the development itself.
Ecological shift in sports activities sponsorship
As a part of our find out about, we analyzed 28 primary papers linking social accountability and sponsorship in sports activities between 2001 and 2024. We word that, lengthy considering visibility and function, sports…
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Author : bq3anews
Publish date : 2025-11-19 14:58:00
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