Source link : https://tech365.info/report-apple-imaginative-and-prescient-professional-is-nonetheless-failing-to-catch-on/
Apple’s Imaginative and prescient Professional headset remains to be failing to see attraction amongst customers, in accordance with a brand new report from the Monetary Occasions.
Information from IDC claims that Apple shipped 390,000 Imaginative and prescient Professional models in 2024. IDC anticipated Apple to ship simply 45,000 new Imaginative and prescient Professional models within the newest quarter of 2025. The Monetary Occasions confused that this compares to tens of millions of iPhones, iPads and MacBooks bought every quarter. Luxshare, the Imaginative and prescient Professional’s assembler, apparently halted manufacturing of the headset at the beginning of 2025.
In line with Sensor Tower, Apple has apparently diminished digital promoting spending for the Imaginative and prescient Professional by greater than 95% over the previous 12 months in key markets together with america and United Kingdom. The report additionally famous that Apple did little to broaden the system’s worldwide rollout in 2025.
Morgan Stanley analysts advised the Monetary Occasions that “the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly.” Because the system’s debut in 2024, critics have highlighted sensible shortcomings such because the system’s weight, discomfort throughout prolonged use, and restricted battery life.
Apple is alleged to be combating a platform adoption drawback, with an inadequate variety of…
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Author : tech365
Publish date : 2026-01-03 16:17:00
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